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Field Marketing Manager


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Job Overview

  • Date Posted
    June 6, 2024
  • Location
  • Expiration date
  • Industry
  • Career Level
    Mid, Senior

Job Description

Key Responsibilities:
Partner cross-functionally with the JumpCloud sales teams, partner account managers, and with key partners to build out quarterly field marketing plans with a focus on driving net new pipeline
Work in a pod of a regional demand generation manager, regional SDR leader, and yourself, to develop field programs that are integrated with the broader marketing strategy
Set program- and event-specific lead and pipeline targets
Effectively allocate and manage budgets across events, and own all logistics including sourcing and negotiating vendors and suppliers
Select, execute, and run key industry lead events within the region on the ground in the booth
Develop SLAs and efficient processes for post-event lead handoff and follow through, with a goal of driving positive ROI from field investments
Manage and help orchestrate partner-led events with in-country partners and join them at select events to ensure maximum success and quality execution
Provide innovative ideas to enhance the success of joint JumpCloud and partner events to maximize budget opportunities
Work closely with our strategic partners (Google, AWS etc) in region alongside the JumpCloud sales team
Incorporate top partners into quarterly planning process, with a focus on lead and pipeline generation
Provide content, materials, and spokespeople for multichannel campaigns with partners
Required Skills & Qualifications:
3-5 years field marketing or partner marketing experience in high volume B2B SaaS
Proven experience in developing and executing successful field or partner marketing strategies that drive brand awareness, customer engagement, and partner revenue growth
Excellent communication and presentation skills, with the ability to work within multicultural teams and across internal and external stakeholders
Experience managing events end-to-end, including owning budget, vendor management and post-event lead follow up
Strong analytical skills, with the ability to interpret data, derive actionable insights and make decisions to optimize marketing performance
Thrives in a fast-paced environment, with the ability to adapt quickly to new challenges
Proficient in marketing automation and sales automation/CRM reporting (ex. Pardot, Marketo, Salesforce)
A team player who excels at building relationships and collaborating with cross-functional teams to achieve shared goals
Willingness to travel to attend and run events and meetings