Performance Marketing Manager at lastminute.com

Key Responsibilities

Full ownership of performance for a specific market or product area
Identification of growth opportunities, testing hypotheses and scaling winning tests to increase performance marketing traffic at a given target
Deliver of performance reports and insights to the team and internal stakeholders promoting new ideas and methods
Address and escalate campaign performance issues, perform regular optimization of marketing campaigns
Optimise accounts to target, management of roadmaps and ensuring timely delivery
Work closely with IT team on creating, managing and developing tools to automate bids, landing page optimization, reporting
Establish new processes and improve existing campaigns with automation solutions
Support internal sharing of knowledge through training and coaching
Adherence of Performance Marketing best practice at all times
Develop your own product knowledge as tools/products evolve/change

Qualifications
Skills and Experience

Essential

4 years in Performance Marketing, with a preferred focus on SEM
Excel skills: interpret and analyse big chunks of data from multiple sources
Dynamic person with analytical skills and a data-driven approach
Ability to leverage data to influence marketing decisions
Experience managing large budgets for Paid Search campaigns
Web analytics (e.g. Google Analytics, Webtrends etc)
Automated bidding (GoogleAds, SearchAds360, etc)
Intermediate German language
Desirable

Mysql, BigQuery
A/B test tools