Senior Demand Generation Manager at Sona

Responsibilities

GTM Strategy: Develop and execute go-to-market strategies for the Social Care sector, aligning messaging and target accounts with Sales.
Sales Alignment: Collaborate with Sales to devise marketing plans for strategic accounts and ensure aligned efforts.
Campaign Planning: Design and implement campaigns targeting Ideal Customer Profiles (ICPs) across the marketing funnel with the support of our Content and Paid Media experts.
Lifecycle Communications: Create and manage communication workflows to nurture leads throughout their lifecycle.
Pipeline Forecasting: Own the forecasting of the Social Care pipeline and manage related activities in HubSpot.
Event Coordination: Organise and manage large industry events and smaller Sona-owned events (webinars, private dining, round tables, workshops).
Paid Media Collaboration: Work closely with the Paid Media expert to influence the buying journey.
Content Management: Coordinate with Content Managers to ensure the right content supports demand generation and growth initiatives.
Market Expertise: Maintain a deep understanding of Sona’s Social Care ICPs and buying committees.
Customer Marketing: Work closely with the Customer Success team to build out customer testimonials, case studies and an advocate marketing programme.
Requirements

We don’t have strict requirements but hopefully lots of the following apply to you:

Experience: 5+ years in senior marketing roles.
Collaboration: Strong teamwork skills and able to deeply integrate with key function (i.e. Sales, Customer Success, Product)
Enterprise Marketing: Expertise in Account-Based Marketing (ABM) and strategies for converting large enterprises with long buying cycles and extensive buying groups.
Content Marketing: Proven ability to evolve value propositions and align messaging throughout a lengthy buyer journey.
Insight-Led: Ability to use past learnings and customer insights to inform multi-channel marketing strategies.
Tooling: High proficiency in HubSpot – building workflows, web pages & reports.
Speed: Able to complete projects quickly with an outcome-driven approach.