Senior Marketing Manager at Human Edge

Job Description
WHAT WILL YOU BE ACCOUNTABLE FOR?

Our Senior Marketing Manager will be responsible for strategy implementation, positioning, messaging, and branding of our products and services to attract new leads and strengthen Human Edge´s brand awareness.

Design and implement account-based marketing campaigns to drive lead generation and advance our web presence (including SEO, SEM, social media, and email marketing)
Work closely with cross-functional teams, such as Consultants, graphic designers, and content development teams to ensure seamless execution of marketing initiatives.
Monitor and analyze campaign performance using marketing analytics tools and prepare regular reports to assess the effectiveness of marketing efforts.
Manage marketing projects from concept to completion, ensuring all tasks are completed on time and within scope.
Oversee the creation and organization of marketing content, including blog posts, social media updates, and email campaigns.

Qualifications
WHAT ARE WE LOOKING FOR?

8-10 years of experience in Marketing with at least three years of hands-on experience with the online launch of B2B products and services.
Relevant experience in the Human Capital industry (nice to have).
English C2 or equivalent
University degree (Bachelor), ideally in Marketing.
CRM experience to enable digital marketing and sales.
Analytic skills: effective at articulating data and insights for sales conversion.
Deep understanding of business models and marketplace trends.
Digital marketing skills, product launch, and campaign management.
Ability to address business problems with solutions that create new insights and drive better people decisions for our clients.
WordPress, LearnDash, WooCommerce, Hubspot, and other emerging tools are a big plus!
Traits: Assertiveness, Persistence, Intellectance, Growth Mindset, and a drive for Excellence!