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Senior User Acquisition Manager, User Experience at Airalo


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Job Overview

  • Date Posted
    June 26, 2024
  • Location
  • Expiration date
  • Career Level

Job Description

Responsibilities include but are not limited to:
Fulfilling the quarterly strategy by owning tactics, campaigns, initiatives, and experiments for user acquisition
Being creative and always thinking about unusual ways to grow and reach our OKRs
Increasing the number of app installs, sign-ups, and revenue on a weekly and monthly basis
Doing data analysis, user segmentation, and reporting
Campaign creation, optimization, and budget management
Unleashing your creativity to generate ideas for new campaigns and assets, in line with our brand book
Taking part in the whole growth experimentation cycle – from ideation through implementation and analysis
Constantly learning new tools and being on top of the new channels to master
Working closely with our Creative Designers on creatives
Being creative, authentic, eloquent, and accurate with conversion copywriting
Working closely with our Product and Support departments to gather insights from our users and suggest improvements


Undergraduate degree in a related field
8+ years of experience in growth marketing (with a focus on user acquisition)
Proven track record of successful SEM, GDN & Facebook campaigns
Basic knowledge of partnerships and experience with working with influencers
Basic knowledge of ASO, SEO, CRO, and online video platforms
Understanding of digital marketing strategy
Experience in data analysis on different platforms (e.g. Google Analytics)
Experience in mobile analytics on different platforms (e.g. Firebase, Adjust)
Perfect verbal and written communication skills in English


Good to have:
Prior experience and training in neuromarketing
Prior experience and training in statistics and data analysis
Prior experience in mobile app marketing
Graduate degree in a related field
Certificates and courses in digital marketing and research methods
Prior work experience in telecommunications
Knowledge of eSIM and GSMA-related technologies and services