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Sr. Director, Demand Generation at Fireworkhq


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Job Overview

  • Date Posted
    June 26, 2024
  • Location
  • Expiration date
  • Industry
  • Career Level

Job Description

What you’ll be doing:
-Develop and implement comprehensive demand generation strategies aligned with the company’s business objectives and pipeline/revenue targets
-Lead the development and execution of integrated marketing campaigns across various channels including digital, ABM, email, paid social media, paid and organic search, events, webinars, and content syndication
-Own demand generation OKRs and apply marketing analytics frameworks to measure the effectiveness of demand generation initiatives, and regularly report on performance to executive leadership
-Manage the demand generation budget effectively, allocating resources and prioritizing various marketing initiatives and campaigns that align with buyers’ journeys to maximize ROI and drive scalable growth
-Plan, execute and measure multi-channel customer acquisition programs incorporating elements such short and long form content, social media, workshops
-Develop and own Firework’s ABM initiatives by studying, segmenting and targeting our ICPs
-Own and track email marketing and nurture programs that move leads through the funnel
-Conduct rigorous A/B testing and analyze campaign performance metrics to derive insights and optimize campaigns for maximum impact
-Stay abreast of industry trends, market dynamics, and competitive landscape to continuously refine and optimize demand generation strategies

Must Haves:
-Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
-10+ years of demand generation experience in a B2B SaaS company, with a proven track record of driving measurable results in a fast-paced, high-growth environment. Minimum 5 years in a strategic leadership role globally.
-Deep understanding of demand generation best practices, marketing automation tools, i.e., Hubspot, CRM systems, i.e., Salesforce and analytics platforms.
-Strong leadership skills with the ability to inspire, influence, and motivate cross-functional teams to achieve common goals while fostering a culture of learning, collaboration, innovation, and continuous improvement
-Superior analytical ability and curiosity to delve into the data and understand what’s working and able to devise creative solutions with others
-Outstanding written and verbal communications and able to effectively listen and communicate to different audiences
-Demonstrated ability to thrive in a dynamic, entrepreneurial environment and adapt quickly to changing priorities and market conditions.
-Highly results-oriented and motivated to meet and exceed objectives
-An eye for quality content and design (and the drive to achieve it)
-Superior ability to prioritize and manage multiple initiatives simultaneously in a fast-paced test-oriented environment
-Start-up mentality; ability to roll up your sleeves to execute quickly in a global team environment
-Positive can-do attitude

Great to have:
-Master’s degree
-Previous experience with video commerce