Product Marketing Manager at Datacore

Job Description

Duties:

Develop a comprehensive understanding of the market, including use cases, buyer personas, competitive solutions, trends, and overall market dynamics
Craft compelling, distinct, and effective positioning and messaging for our product lines and solutions
Produce sales and marketing materials, such as reference architectures, white papers, case studies, presentations, technical competitive briefs, data sheets, and business cases
Support global demand generation teams with content for marketing campaigns, webinars, and events
Collaborate closely with field marketing on demand generation and lead nurturing campaigns, as well as on pricing, packaging, and promotional strategies
Provide sales enablement materials to inside sales, field sales, and channel partners to enhance their effectiveness
Promote DataCore products and technology through active participation in social media and community forums
Engage with DataCore’s technical community in collaboration with solution architects to foster a supportive and informed user base
Monitor and analyze market trends to inform product improvements and marketing strategies
Knowledge, Skills, Abilities:

Comprehensive understanding of data storage, Kubernetes, and cloud-native technologies
Skill in identifying customer needs and developing targeted personas and use cases in the IT infrastructure and Kubernetes space
Ability to craft compelling product and solution messaging tailored to various user personas and market requirements
Proven track record in developing and executing comprehensive go-to-market strategies for tech products
Strong analytical skills to evaluate market data, customer feedback, and technology trends to influence product strategy
Proficient in both technical and marketing writing, with the ability to articulate complex concepts clearly and persuasively to a variety of audiences
Ability to manage complex projects with self-direction and a passion for quality in fast-paced environments
Knowledge of channel distribution models and experience leveraging partnerships for product scaling

Education/Experience:

5-9 years’ of Product Marketing experience, preferably in data storage domain
Bachelor’s Degree in business or technology is required. An MBA is preferred.
Pragmatic Marketing Certification preferred