Director of Marketing at Clearco

Job Description

What your day-to-day will look like:

Oversee the entire core marketing department, driving acquisition, activation and brand positioning
Strengthen Clearco’s digital presence through strategic online campaigns, SEO optimization, and compelling content, maximizing brand visibility and attracting qualified leads
Own and homogenize the positioning and messaging of Clearco’s brand across all channels
Develop customer lifecycle marketing programs, enhancing retention and loyalty, while identifying upsell and cross-sell opportunities to drive revenue growth
Work closely with Product to automate, remove friction, and maximize conversion through the customer lifecycle
Lead and grow our existing team of Marketing professionals with a strong ability to drive engagement
Work side by side with our product team to champion the customer experience throughout the entire lifecycle
Lead Marketing performance, defining KPIs/OKRs, and implementing measurement systems
Work closely with our GTM leadership team to drive more leads and pipeline; help optimize marketing funnel and account-based strategies
Monitor the success of marketing programs, campaigns, and strategic activities

You will thrive if you:

Possess a successful track record in a senior marketing role, preferably in the fintech sector
Have experience in B2B digital marketing including: SEO/SEM, email marketing, content marketing, and social media marketing
Have experience working cross-functionally, particularly with Product and GTM
Have experience leading and developing a marketing team
Are a player coach – no job is too small, you’re ready to roll up your sleeves, work with the team and get in the weeds
Have experience sourcing and managing marketing agencies/contractors for quality and timeliness
Strong analytical skills, both in modeling and measurement
Thrive in a data-driven, fast-paced environment
Are a storyteller and have a proven track record of communicating and designing a brand that enables growth
Have experience leading a design team, considered an asset

What we offer:

Working with a passionate and supportive team, and finding a sense of belonging in the #Clearcrew
Competitive salaries and incentives, plus comprehensive health and dental insurance
A tech stipend to create your ideal work-from-home environment
Mental health support and professional development opportunities in a culture that emphasizes work-life balance and transparency
The chance to participate in high-impact work at a mission driven organization