Content Marketing Manager at Supercritical

Job Description

Requirements

Execute on and refine the content marketing (including social) and editorial strategy. Over time you’ll take ownership of the strategy from our Director of Marketing.
Oversee the ideation, creation, editing, and distribution of content. You’ll design, build, and manage a reliable content production pipeline, content calendar, and distribution process. Foster and manage relationships with freelancers, agencies, and internal SMEs to ensure you have enough of the right people to deliver on our calendar.
Editorial. Create authoritative, insightful content that is a go-to resource for our customers and wider audience. You do this with thorough research on complex topics in climate technology and by partnering with internal and external climate experts. Then you produce long-form editorial pieces, such as reports, analysis, in-depth articles, and thought leadership essays.
Copywriting. Support our marketing, sales, and product requirements with blog posts, emails, case studies, landing pages, ad copy, talk tracks, and more. This includes expertly repurposing content into whichever formats make sense for our audience and channels.
Editing. Refine and edit content produced by freelancers and other team members, ensuring consistency, accuracy, and a high-quality standard. Mentor other team members, helping them develop their writing skills and subject matter expertise.
Set and refine the SEO strategy. Then apply SEO best practices.
Extreme responsiveness to opportunities, both internal and external (e.g. new carbon removal methods, climate regulation changes). You act like a proactive journalist, always on the lookout for the next compelling climate story that makes people care.
Respond to monthly analytics reports, analyzing KPIs such as organic traffic, keyword positioning, and commercial goals to refine content strategies.
Help us develop and build the voice of Supercritical into a distinguished, recognised one. Continually think about how we get our point of view out into the world by pitching and implementing new content and marketing strategies to elevate brand presence.