Head of Marketing at SWORD Health

Job Description

AsHead of Marketing,you will be part of the team scalingSword DPT (Digital Physical Therapist), our core product that matches our patients with licensed physical therapists and AI-powered digital therapist to get our patients on personalized treatment that frees them from pain. You will support growth by building a strategic marketing agenda roadmap, creating new capabilities and integrating digital initiatives around future consumer engagement, delivery and loyalty. You will also be responsible for building a strong consumer brand and partnering closely with the product and sales team to create experiences that engage new and existing members. This is a highly strategic full-stack marketing role that requires strong brand empathy and creativity, in addition to quantitative skill sets.

You will possess a player-coach mentality and be equally excited to lead and manage as you are to optimize digital and multi-platform campaigns when needed. Experience in a results-driven and/or startup environment will be important, as you will work cross-functionally with the GM, Engineering, Product, Sales/Business Development, Content, and Design teams on a daily basis to ensure that all marketing strategies are relevant to the members needs. You will be able to scale spend quickly with demonstrated ROI for future growth.
What you’ll do:
Own the marketing performance for DPT, mainly on the B2C side (both acquisition & retention) as well as on the B2B side.
Partner with the commercial team to drive demand generation, prospects and future partnerships and support attendance at workshops, conferences, etc
Own top of funnel strategy and execution through industry awareness, content, and product positioning
Build and deploy a comprehensive, ROI-positive performance marketing strategy across all channels including paid acquisition, conversion optimization, push and retargeting
Define, share and implement all CRM marketing strategies and programs that improve personalization and optimize customer experience along all touch points
Collaborate with our Central Marketing team to build and deploy robust brand positioning and messaging strategy
Recruit, mentor and manage a team of marketers and other professionals including content, data analysts, etc that are either hard or dotted-line reporting into you
Establish success metrics and allocate resources to optimize performance and growth
Lead, motivate, and develop an outcome driven team. Create a climate that is conducive to attracting, retaining, and motivating a diverse group of top-quality marketers at all levels.
What were looking for:
A desire to work for a mission-driven company that helps improves lives of our patients on a day-to-day basis
8+ years of relevant marketing experience, with strong background in Growth marketing
Experience in both early stage (scrappy, get stuff done mentality) and later stage (ability to make stuff happen through influence)
Experience in both B2B2C and B2C marketing preferred
Ability to handle chaos, ambiguity, and complexity in a detailed and organized way
Clear, concise, and thorough written and oral communication skills
Experience analyzing and using data to inform decisions
An instinct for creating simple and intuitive user experiences
Experience building & leading high performance teams
Personal characteristics:
Outstanding interpersonal, coaching and strategic thinking skills with the ability to communicate within all levels of the organization
Known for building culture with a mission-driven approach
Motivated by challenges and bring a positive tone, an eye for solutions and an energy for rolling up their sleeves and doing whatever needs to be done. A problem solver who takes ownership and loves to learn
High IQ/EQ. Leads with humility, integrity, and intellect
Proven ability to re-prioritize and work quickly and efficiently
Attention to detail, multi-tasking, and strong follow-through required