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Product Marketing Manager at Blockovate

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Job Overview

  • Date Posted
    March 12, 2024
  • Location
  • Expiration date
    --
  • Industry
    SEO
  • Qualification
    Professional Certificate, Bachelor Degree (B.Sc.)
  • Career Level
    Mid, Senior

Job Description

Key accountabilities

Develop marketing strategies and an execution roadmap to drive product investment and eventual adoption in conjunction with the marketing units
Collaborate with Product to develop USPs and build strong product messaging & communications to ensure brand consistency across marketing output.
Create high converting websites that properly reflect the product offering, supported by robust whitepapers.
Present information about new products to the wider team, taking complex concepts and breaking them down into understandable insights
Research the Total Addressable Market, providing forecasts for potential growth and showcasing the different ICPs within the buying journey.
Monitor the competitive landscape to ensure Blockovate’s clients are being positioned in the relevant areas to drive growth
Work with the designers to create unique branding
Requirements

Essential:

Experience working in a blockchain/crypto environment
Demonstrable experience of working with product teams
Experience working in collaboration with developers
Understanding of core marketing channels especially content, social and performance
Strong analytical skills
Desirable:

Data savvy – can set up data tracking and reports
Experience with cryptocurrency ICOs
Website management
Process orientated
Project management experience

Personal

High levels of energy and enthusiasm
Hard working and proactive
Thrives in a challenging and fast-paced environment
Resilient and maintains a positive attitude at all times