Chief Copywriter, Paid Media at Publishing.com

Job Description

Responsibilities
Guide, train, and upskill a team of writers to produce best-in-industry ads compliantly.
Develop elite copywriting best practices, guidelines, templates, documents, and training to increase conversion.
Write, edit, and optimize copy for best-in-industry video ad scripts (YouTube, Facebook, TikTok)
Write, edit, and optimize copy for image-based and text-based ad campaigns.
Edit and improve other writers ad copy with deep attention to detail and thoughtful feedback
Develop, supervise, and optimize company copywriting processes, systems, and output.
Review, revise, and refresh existing ads into better-converting, more compliant messaging.
Stay current with the latest conversion techniques, copywriting tools, AI strategies, and other elements of competitive advantage.
Help develop, manage, and optimize the writing process from concept to completion.
Work collaboratively with the Creative Director + Writer Team to produce new ad ideas and ongoing variations.
Work collaboratively with the Marketing Director to produce copy for landing pages and critical touchpoints of the customer journey.
Expected Outcomes
Enhance and unify the copywriting voice across all channels
Increase in the number of new ads and ongoing variations written
Increase in quality, clarity, and consistency of messaging across ads
Increase in key performance metrics of ads (CTR, CPA)
Minimize the number of ad takedowns for compliance-related issues
Requirements
7+ years of experience in direct-response writing, editing, and/or supervising writers.
Deep understanding of conversion-focused copywriting techniques, sales strategies, and time-tested formulas.
Deep understanding of direct-response messaging for varying audiences, spokespersons, and platforms.
Basic understanding of YouTube/Facebook/Google ad compliance regulations.
A sensational writer/editor who can ensure a creative brief transforms into a complete video script with Hollywood-level attention to detail. (tone, props, scenes, b-roll, camera cuts, etc.)
Proven track record in writing ad copy for YouTube/Facebook/Google in various formats (video, image, text, etc.)
Ability to work proactively and autonomously in a fast-paced, dynamic, remote team environment.
Ability to integrate feedback from the leadership team into ongoing revisions with the writing team of 3+.