Director of Social Marketing

Job Description

As the Director of Social Marketing, you will spearhead Eventbrite’s social and influencer marketing strategy, solidifying Eventbrite as the ultimate destination for discovering live events. Our objective is to transform Eventbrite’s social marketing into Gen-Z’s top choice for uncovering the most exciting live events that inspire them to make plans with friends. We are searching for an accomplished leader with a background in team management, social strategy, influencer partnerships, and outstanding communication and relationship-building skills.

The ideal candidate is a brand-building expert with a proven track record of building and scaling social marketing teams, capable of directing social marketing initiatives that enhance brand awareness, perception, and drive to business results.

You will craft data-driven narratives that establish a clear link between social marketing efforts and tangible business outcomes and advocate at all levels of the organization.  You will influence product leaders and champion the infusion of social elements into Eventbrite’s consumer product experience. You will collaborate closely with internal teams and external agencies to conceptualize and execute projects at the highest caliber, ensuring the creation of impactful experiences that foster trust, loyalty, and drive Eventbrite’s repositioning as a consumer marketplace.

This full-time role, reporting to the Sr. Director of Global Marketing, is based in the US, with the option for remote work.
YOU WILL
Own the development and execution of Eventbrite’s social marketing strategy, championing the importance of social marketing at the highest levels of the company.
Oversee the influencer team and collaborate cross-functionally to drive how influencer marketing ties into Eventbrite’s brand experience.
Partner closely with cross-functional leaders to shape and implement the future consumer product experience, seamlessly integrating influencer and community best practices.
Partner with PR to create buzz-worthy social marketing activations that drive cultural conversation as well as stepping in on any active crisis communications happening across social.
Work on Eventbrite’s employer brand strategy and consult with the Talent Acquisition team to optimize their social media approach to attract top talent.
Define clear goals and metrics to track the performance of social marketing channels. Regularly report on these metrics to senior-level executives and continuously optimize the strategy and creative elements to ensure effectiveness.
Craft persuasive, data-driven narratives that establish a clear link between social marketing efforts and tangible business outcomes and champion findings at all levels of the organization.
Manage a team of marketers, contractors, and agencies to execute best-in-class creative that drive measurable results.
THE SKILLSET
At least 12 years of experience in social marketing, preferably at an iconic consumer brand.
At least 5 years of people management experience and a strong track record of external partner management.
A deep understanding of brand metrics and an ability to connect them back to business impact.
Strong analytical skills and the ability to leverage data to construct compelling narratives to influence leaders across an organization.
Exceptional budget management, negotiation, and organizational skills.
Exceptional written and verbal communication skills.
A true self-starter, comfortable working in a fast-paced environment.
A strong understanding of social platforms and social media culture.
A passion for live experiences.
The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Eventbrite, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $156,200 to $249,920. You may also be eligible to participate in Eventbrite’s incentive program(s) (such as equity, annual incentive bonus, and commission plans), subject to the applicable rules and restrictions.

WHAT WE OFFER

We are committed to providing competitive, valuable and meaningful benefits for our Britelings.

We work hard to cultivate a diverse, equitable and inclusive culture where Britelings feel like they belong.
Employees can participate in resource groups and we offer programming throughout the year to support a diverse and inclusive workplace.  Read more about our Diversity and Inclusion work for our team, culture, and community.

We offer comprehensive benefits and a wellness package above and beyond standard medical benefits to support our Britelings’ lifestyle.
Eventbrite’s global benefit programs are designed to meet you where you are by offering resources and support for your health, well-being, finances, and family. This includes support in a remote/hybrid environment, wellness allowance, Carrot family planning benefit, Origin Financial Planning service, and other offerings to ease the mind and body like Modern Health and BriteBreaks (generally the first Friday of every month off).