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Partner Marketing Manager at Linnworks

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Job Overview

  • Date Posted
    December 8, 2023
  • Expiration date
    --

Job Description

The Partner Marketing Manager will be responsible for both US and UK Partner Marketing, developing and executing integrated marketing programs with strategic partners in the ecommerce partner ecosystem (agencies, market influencers, market places and tech vendors). You will have a split focus across To partner marketing to generate direct / referral opportunities and Through partner marketing to generate New/New opportunities

Reporting to the Chief Marketing Officer, this position is critical to help drive incremental pipeline and revenue growth for the company and strategic partners. This role will suit an experienced Partner Marketing Manager with experience of scaling a SaaS, Tech or Ecommerce business to the next level through partner contribution to Pipeline

This role is open to candidates living in the UK and able to work for any UK employer without sponsorship

The ideal candidate:

Will…

Own the strategy for our US and UK partner marketing approach
Run the tactical execution of our To partner and Through partner activations
Be directly accountable for Op Generation targets via Direct and indirect partner marketing
Deliver growth in revenue from our partner channel with specific focus on the enterprise segment
Drive global partner relationships and engagement from a marketing perspective in close collaboration with the global partner team
Manage elements of the partners marketing budget
Work with our partners to create joint value propositions to drive engagement within our partners and to our partner audiences
Work out ways to create joint value in our our partner engagements
Maximize the New / New, New / Existing and Existing / New joint activation goals
Increase partner Pipeline contribution by double digit percents QonQ
Design and implement joint go-to-market campaigns, strategies and content with key partners to generate pipeline and revenue.
Develop detailed campaign project plans, including campaign goals, messaging, calls to action, content and marketing distribution channels
Report weekly, monthly and quarterly on partner results, ROI and success metrics.
Own the education, training and communication strategy for our To partner marketing
Maximize ROI and efficiency of effort through marketing Programs and scalable repeatable frameworks
Manage and administer the associated partner marketing budgets in the US
Is…

A self-starting, enthusiastic individual who is willing to take innovative approaches and responsibly for outcomes
Highly focused on accountability and impact
A start-up mentality with a bias to action and the ability to flex in a rapidly changing, fast-paced environment
A culture, mission and values fit – you will embody the company culture and be passionate about helping it achieve its vision.
Confident in front of large audiences and senior stakeholders
Ambitious,  hungry and driven to be part of a special growth story
Has…

5-8+ years partner marketing experience in a business to business (B2B) environment in the cloud, SaaS, or enterprise software
Hands on experience of building partner marketing programs To partners and With partners.
Proven track record of delivering Direct and Indirect new business opportunities through the partner ecosystem.
Successful track record of working with strategic, technology, resell and services partners on go-to-market for joint offerings and traditional channel marketing tactics
Exceptional communication skills, both verbal and written, across all levels of the organization.
Proven experience of scaling partner marketing programs and activations
Experience with content development efforts – research, whitepapers, blogs, web content, videos & sales enablement materials
Strong analytical skill set to identify insights and optimize execution of campaigns/programs
Superb organization and project management skills and the capacity to manage multiple complex projects at once

Benefits…

Fantastic team culture based on trust and belonging
Remote + flexible working ⏰
Laptop & a work-from-home budget – Get a personal budget of £500 to set up your home office
Private Medical Insurance with Aviva, including Dental & Optical
Group Life Insurance & access to Yulife Wellbeing & Rewards
Mental wellbeing support – Access therapy, mental health sessions, and yoga through a free premium subscription to Headspace ‍♀
EAP confidential benefit with access to 24/7 compassionate guidance & expert advice
25 days holiday + bank holidays ⛱
Training, support and personal development

Who we are:

As the global leader in the eCommerce automation sector, Linnworks has one mission: Giving our clients back their time to grow and lead their brands. Companies wanting to sell their products via marketplaces like Amazon, eBay, Facebook, etc need a platform to automate and monitor retail, inventory and shipping processes and performance. We have teams across North America and Europe, and we are backed by Marlin Equity Partners, a leading growth equity firm headquartered out of California.

Linnworks not only has the market-leading product for e-commerce automation but also attracts the best people in the industry. Highly skilled, passionate, and collaborative with a winning and customer-centric attitude – we pride ourselves on our people.