Senior Product Marketing Manager at DroneDeploy

Job Description

Responsibilities:
Develop and leverage a deep understanding and expertise of our Aerial products’ value proposition and competitive landscape to understand customer needs.
Develop marketing plans for our Aerial product line with analysis and insights, including strategies and specific tactics and resources to drive growth opportunities and address key risks.
Develop, direct, and implement comprehensive product launch and marketing programs which may include establishing business plans, market research, market segmentation, competitive strategy, pricing, and commercialization tactics. Create positioning to drive adoption, build new markets, and differentiate the product from the competition
Develop messaging for sales tools (literature, brochures, website, and social media), support development of training materials, and field sales and customer communications to support sales and the customer.
Conduct primary and secondary customer and market research to support product strategy development, commercialization strategies, and business performance measurement. Develop and present recommendations.
Support the assessment of the DroneDeploy Aerial product line performance in sales, margins, demand, and brand perception. Identify trends and risks, understand trends driving demand; communicate to the appropriate internal stakeholders changes and key assumptions.
Build relationships with key customers, thought leaders, trade associations, and industry players to facilitate sales and increase positive visibility and adoption of DroneDeploy Aerial products.
Successfully execute campaign plans and tactics across multiple channels to include sales, digital and social media, industry conferences, advertising – and track metrics and optimize performance to drive program ROI.
Partner with internal stakeholders as needed to support campaign development and execution.
Project Management: Manage the marketing aspects of projects involving cross-functional groups.

Requirements:
BA or BS in Marketing, PR, Communication, Business Administration, or equivalent experience required5-8 years of experience in product marketing, solutions marketing, or outbound product management required
Experience at a business-to-business enterprise software company required
Work Hours | able to work Monday – Friday, 9:00 am to 5:00 pm
Work Location | able to work 100% remotely from home
Travel | available to travel domestically occasionally for work-related events such as customer visits, conferences, company in-person gatherings, and training