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Director, Demand Generation at Dropbox


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Job Overview

  • Date Posted
    March 12, 2024
  • Location
  • Expiration date
  • Industry
  • Qualification
    Professional Certificate, Bachelor Degree (B.Sc.)

Job Description

Strategy Development and Campaign Management:

Develop and implement a multi year demand generation strategy aligned with overall marketing and business objectives.
Plan, execute, and optimize multi-channel demand generation campaigns across product lines and geographies to generate high-quality leads.
Collaborate with content, design, and digital marketing teams to create compelling and targeted campaign assets.
Lead Generation:

Implement lead generation programs to drive marketing-sourced pipeline for Sales.
Utilize both inbound and outbound marketing tactics to capture and nurture leads.
Inform the optimal lead scoring and routing approach to optimize quality of leads
Analytics and Reporting:

Evolve our analytics and technology capabilities to support demand generation programs
Establish KPIs and metrics for demand generation initiatives in alignment with our Sales and Marketing teams.
Analyze campaign performance and provide insights for continuous improvement with support from our marketing and sales analytics teams.
Develop clear and succinct narratives that educates and engages senior leadership.
Cross-functional Collaboration:

Partner with Product Marketing to prioritize target audiences & segments and tailor campaigns to effectively reach and engage them.
Collaborate with the sales team to understand lead quality and make data-driven adjustments to improve conversion rates.
Basic Qualifications
Demonstrated success in building and scaling a global demand generation function in the B2B SaaS industry.
10+ years experience in a global demand generation leadership role with demonstrated ability to work effectively across sales, marketing, product and finance.
Strong analytical skills and experience using data to make decisions and optimize campaign performance.
Excellent communication skills with ability to drive alignment among senior leadership while also being versed in the specifics to guide individual teams.
Well versed in effective demand generation tactics across channels
Strong business acumen with a proven ability to craft demand generation strategies that are in alignment with product roadmaps and marketing and sales strategy
Experience with Salesforce (SFDC)
Bachelor’s degree in Marketing, Business, or a related field.
Preferred Qualifications
Experience standing up Demand Generation function
Experience establishing the right measurement & attribution frameworks to appropriately asses the effectiveness and efficiency of our demand generation programs
Bridging demand generation activities and self serve programs. (Product led Sales)
Experienced empathetic leader who is comfortable leading global teams (Geo’s and Time Zone)