Paid Media Manager at Mechanism Ventures

Job Description

Key Responsibilities
Forge strong collaborations with cross-functional teams to pinpoint opportunities for enhancing the on-site experience and optimizing the conversion rate. This involves working hand in hand with product, design, and engineering teams to identify and strategize on improving website functionalities and conversion rates.
Utilize your creative prowess to innovate and explore new customer acquisition strategies. We seek a visionary, not confined to minor adjustments, but one who can harness their knowledge and creativity to unlock new channels, amplifying our impact meaningfully.
Pilot new paid media channels, assessing their impact meticulously. Your responsibility includes launching and refining ad campaigns across various platforms, including Facebook Ads and Google Ads, to uncover new avenues for customer acquisition.
Employ a data-driven approach in decision-making, including structuring A/B testing frameworks. Comfort with data analysis and leveraging insights to drive decisions is crucial, encompassing the execution and evaluation of A/B tests to optimize marketing strategies and website elements.
Take charge of growth reporting, offering regular insights to the team. This entails tracking key metrics, identifying trends, and opportunities for enhancement, and providing clear, concise updates to the leadership team on growth trajectories using analytics tools like Google Analytics, Excel, or Tableau.

Skills, Knowledge and Expertise
A proven track record in leveraging growth strategies to enhance revenue, with at least 3 years in growth or product marketing roles, preferably with a strong emphasis on Facebook/Meta Ads.
Expertise in conversion rate optimization and A/B testing, including the ability to design, run, and interpret experiments to drive decision-making.
Strong analytical capabilities and proficiency with data tools such as Google Analytics and Google Sheets, using insights to inform growth strategies.
Comprehensive experience with paid media channels, capable of crafting and optimizing ad campaigns to foster customer acquisition.
Exceptional communication and collaboration skills, adept at working with cross-functional teams and articulating complex ideas clearly and concisely.
A passion for growth, adaptability to a fast-paced startup environment, and comfort with ambiguity and rapid change.
Experience in UI/UX design is advantageous.
Purpose-driven: You are passionate about making a positive impact on the world by helping individuals with their professional careers – a crucial decision that can affect the rest of their lives. You understand that we have a responsibility to our customers and are committed to delivering exceptional value and impact in everything we do. We are looking for someone who shares our senses of purpose and is willing to take ownership of our mission.
Results-oriented: You are driven by a sense of urgency and purpose. You recognize that every day we delay in scaling our services, we risk leaving more people dissatisfied with their careers. You thrive in a fast-paced, dynamic environment and are motivated by the challenge of achieving ambitious goals. You are committed to delivering results and making an impact that matters.
Humble: You are down-to-earth and approachable, with a collaborative mindset. You recognize that you don’t have all the answers and are open to feedback and new ideas. You prioritize personal and professional growth and are willing to learn from your mistakes. You are a team player who is willing to roll up your sleeves and do what it takes to help achieve our mission.
Agile: You are comfortable with uncertainty and ambiguity and are willing to take calculated risks. You understand that iteration and experimentation are essential to achieving our goals and are willing to pivot as needed. You prioritize data and customer feedback over perfection and are willing to make trade-offs to ensure we deliver value to our customers.
Self-directed: You are a self-starter who thrives in an autonomous role. You are able to work independently and prioritize your workload effectively. You are comfortable with ambiguity and are able to learn quickly and figure things out on your own. You are a proactive problem-solver who is able to take initiatives and drive results.