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Vice President, Social, Content & Brand Marketing at Sprout Social


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Job Overview

  • Date Posted
    February 17, 2024
  • Location
  • Expiration date
  • Industry
  • Qualification
    Professional Certificate
  • Career Level
    Junior, Mid, Senior

Job Description

As a member of Sprouts Marketing department, youre an integral part of empowering and inspiring our customers and driving the growth of our business. As a true partner to Sales and Success, we are accountable toand responsible fordriving significant revenue across new business acquisition and customer growth. Together, we make up our revenue organization where we lead our go-to-market strategy and establish our goals as one unified team. We put our customers at the center, were driven by results and passionate about our impact on the overall strength and health of Sprout. As individuals, theres no shortage of opportunities to learn and grow in your current role and beyond. Here, we just really want you to do your best work, be creative, take risks and make mistakes. You create your own path.

What youll do

Drive Sprouts social media presence and strategy, showcasing a world-class social strategy for a B2B brand, with best practices and innovation that B2C brands will also appreciate and admire
Develop and execute an influencer marketing strategy
Build and execute a social-first Brand Marketing strategy for the company
Build on our existing content marketing strategy to ensure that our brand goals (brand presence and thought leadership) and our demand goals are met
Create an innovative, content-centric, social-first strategy for brand activations
Provide strategic guidance on identifying and engaging with prospects, customers, influencers, media, and analysts
Evolve our PR/media relations strategy and execution
Collaborate with Campaign Marketing, Product Marketing, and Brand Creative teams to create campaigns that build the Sprout brand, reinforce our thought leadership in Social and Influencer Marketing, and generate buzz around Sprout and our story
Make internal communications a priority, so every Sprout employee becomes a brand ambassador
Develop an executive communications strategy that puts our execs in the center of all of the conversations we care about
Collaborate with company leaders, marketing teammates, and other key stakeholders on key projects and campaigns
Hire, manage, and develop your team with a focus on empowering members to grow professionally
Influence allocation of marketing budget to meet strategic and financial goals
What youll bring

The minimum qualifications for this role include:

15+ years of experience in marketing with extensive experience managing a social media and brand strategy team
7+ years of leadership experience including mentoring, hiring, and coaching individual contributors and managers
Deep knowledge of social media, content marketing and SEO
Ability to generate content ideas across a broad range of content types and channels
Ability to interpret concepts, follow trends and contribute new ideas to create buzz
Preferred qualifications for this role include:

B2B SaaS experience preferred
Data-driven with experience testing, reporting, analyzing and optimizing marketing efforts
Strong communication and cross-functional distributed team leadership skills
Passion for building, mentoring and coaching a team of creative and successful professionals
How youll grow

Within 1 month, youll plant your roots, including:

Complete Sprouts New Hire training program alongside other new Sprout team members and understand the value that Sprout delivers to our customers.
Get acquainted with key partners in Marketing and Sales and learn everyone’s roles and responsibilities.
Meet with your peers and extended team in 1:1s to understand whats working, whats not, and gather learnings to implement into your role.
Start participating in weekly stand-ups and team meetings.
Get up-to-speed on the business, funnel, and key metrics.
Within 3 months, youll start hitting your stride by:

Understand our social media, content, communications, and brand strategies.
Know our customers: who they are, what they care about, what makes them tick, why they love us, how we can improve
Know our prospects: how people find Sprout, what pain points we solve for, which competitors we need to beat, why we win and lose deals.
Begin building a framework to elevante and grow our social media and brand strategy.
Identify the metrics we need to track, the technical requirements we need to implement, and the tactics we need to execute.
Within 6 months, youll be making a clear impact through:

Partnering confidently with key stakeholders across all aspects of the business.
A bold new social media and influencer marketing strategy that ensures we are best-of-class in each of these areas, and Customer Zero for our own products and services.
As part of that social media and influencer strategy, a social-first brand strategy.
Evolving and improving our content and communication strategies in service of driving the business and elevating the brand.
Developing a point of view on key learnings and additional areas of opportunity.
Within 12 months, youll make this role your own by:

Having tested, failed, learned and applied new tactics into our marketing arsenal.
Evaluating efforts and making plans to scale our social media and brand strategy program in 2025.
Surprise us! Use your unique ideas and abilities to change Sprout in beneficial ways that we havent even considered yet.
Of course what is outlined above is the ideal timeline, but things may shift based on business needs and other projects and tasks could be added at the discretion of your manager.

Our Benefits Program

Were proud to regularly be recognized for our team, product and culture. Our benefits program includes:

Insurance and benefit options that are built for both individuals and families
Progressive policies to support work/life balance, like our flexible paid time off and parental leave program
High-quality and well-maintained equipmentyour computer will never prevent you from doing your best
Wellness initiatives to ensure both health and mental well-being of our team
Ongoing education and development opportunities via our Grow@Sprout program and employee-led diversity, equity and inclusion initiatives.
Growing corporate social responsibility program that is driven by the involvement and passion of our team members
Beautiful, convenient and state-of-the-art offices in Chicagos Loop and downtown Seattle, for those who prefer an office setting