Writer, Social Brand at Kooth

Job Description

Primary Job Responsibilities:

Content Creation:

Develop, create, and publish high-volume, original social content oozing authenticity and relatability in a true-to-life Gen Z voice with a focus on TikTok, Instagram, and YouTube
Demonstrate versatility and short-form finesse by writing copy across the content ecosystem of the Soluna app: videos, quizzes, text chats, meditations, carousel-style stories, interactive tools, and more
Under the direction of the Director of Social, maintain a social content calendar aligned to the apps editorial calendar and reflective of Solunas commitment to equity, inclusivity, and social responsibility
Conduct daily research to maintain a finger-on-the-pulse awareness of Gen Z culture, trends, language, behaviors, interests, motivations, and fears to inform the voice used in app and on social media
Turn tried-and-true mental health topics upside down and inside out to craft novel, topical perspectives that are highly compelling to Gen Z and grounded in user, industry, and competitive research
Bring sunshine, wit, and irreverence to historically somber mental health topics, prioritizing destigmatizing and safeguarding
Partnership coordination:

Seek, vet, and coordinate brand-aligned partnerships with influencers, academic and clinical professionals, and other potential Soluna brand partners as a consummate connection-maker and brand-builder
Collaborate creatively with both well-established and up-and-coming content creators and influencers to amplify brand reach and engagement
Work with with Director of Social to author monthly social campaign partner briefs and create, manage, schedule, and moderate all partner content across Solunas social channels
Moderation and production:

Produce Solunas YouTube Live Events end-to-end
Write and distribute Live Events briefs to share cross-functionally across the organization
Lead all social channel interactions with compassion, curiosity, and inclusivity, emotionally connecting with and advocating for Solunas diverse user community
Monitor all social channels to stay informed of community sentiment, trends, and discussions and respond promptly to community inquiries or concerns, escalating as appropriate to the Director of Social
Maintain Solunas evolving Community Guidelines across all platforms
Qualifications

Qualifications & Experience:

Portfolio showcasing experience in mental health advocacy with a distinctly Gen-Z voice
Bachelor’s degree in social media marketing, digital communication, or related field
3+ years experience in social copywriting and short-form digital content writing
Fluency in the nuances of online communication and deep understanding of the subcultures and trends of TikTok, Instagram, YouTube, X, and LinkedIn
Experience sourcing and collaborating with content creators for a digital agency or brand
Confident versatility to write punchy, original headlines; heart-on-your-sleeve, real-life scenarios; and copy that is conversational, strategic, and educational all at once
Growth mindset attuned to creative risk-taking, failure, problem-solving, and the art of starting over
Familiarity with Google Workspace, Figma and/or Miro, Slack, Monday, and Contentful (or aptitude and willingness to learn)
Ability to create and thrive in the beautiful, fast-paced ambiguity of a start-up
Genuine passion for mental healthcare accessibility and big-hearted sense of purpose to be a force of positive change