Marketing Manager (1 year contract) at PointClickCare

Job Description

Key Responsibilities:
Works across a dynamic ecosystem of stakeholders to develop, execute and maintain high-impact multi-touch campaigns inclusive of events, that inspire consumers and drive engagement
Creations of marketing campaign briefs for the agency to facilitate. Provide clear communication on our goals and KPIs to ensure agency deliver results.
Manage campaign budget planning, forecast and P.O. creation to ensure spend is tracked, accurate and that we maintain our targeted cost per lead.
Responsible for consuming and leveraging Portfolio narratives to produce audience-centric derivative content
Seek out ways to utilize marketing automation to improve MQL to SQL process for higher lead quality
Research and refine new marketing approaches to reach and engage key audiences such as account-based marketing, field marketing, etc.
Regularly dive deep into data reports and dashboard to monitor campaign results and drive strategic decision making to optimize
Manage multiple projects and balancing contending priorities in a rapidly changing environment
Provide clear, consistent, and frequent communication across stakeholders inclusive of campaign plans, tactics, goals, and performance of campaigns.

Required Experience:
4+ years of B2B marketing experience
Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion
Experience using data and metrics to measure Impact and determine improvements
Experience with paid and owned and operated channels (i.e. email, onsite, etc.)
Experience presenting ideas to various levels of an organization to gain support for initiatives
Experience with Excel or Salesforce (data manipulation, macros, charts, and pivot tables)
Proven success in developing and executing account-based marketing campaigns to drive engagement and revenue.